Indoor LED industry big factory force small factory chill

Under the idea of ​​creating a low-carbon economy that is energy-saving and environmentally friendly, China is making a big semiconductor lighting industry cake. According to the analysis of relevant institutions, in 2010, the output value of China's LED industry will exceed 150 billion yuan; double the total output value in 2008, the total output value in 2008 is about 70 billion yuan.

China is the world's largest producer of lighting sources and lamps, but mainly produces low-end products, accounting for about 18% of the global market share. In the industrial chain, LED epitaxial wafers and LED wafers account for about 70% of the industry's profits, LED applications account for about 10%-20%; LED packaging is less than 10%.

In the lighting market, the penetration rate of LED lighting has expanded rapidly, and the market price war is brewing in 2010. However, it is worth noting that because LED lighting subverts the traditional sales mode of lamps and light sources, and the degree of customization is high, under the pressure of LED lighting manufacturers, if the pockets are not deep enough, they will not be able to balance product quality and price competitiveness. And fear of falling into the fate of being merged or eliminated by the market.

Zheng Jianwen, general manager of Zhenmingli Group, believes that the LED lighting market will evolve into a cost war in 2010, especially in the main lighting field. Among them, product efficiency and price will be the key to the market's success, not just plagiarism.

Due to the maturity of the LED industry supply, the threshold for entry is not high, so many manufacturers are attracted to form a small factory. However, different from the traditional lamp specifications have been standardized, can reduce manufacturing costs, LED lighting customization is high, resulting in low capacity utilization; In addition, LED point source characteristics, LED lighting lamps must be integrated with the bulb for sale, increase LED lamps The cost risk of the business. On the other hand, traditional lighting brands such as Philips, Osram and GE are also catering to the market situation, and have already been racing to actively occupy the LED main lighting market through vertical integration or strategic alliance layout. Whether the gross profit rate is exploited by layers or by strong enemies, small factories can't escape the fate of the living space.

Zheng Jianwen pointed out that the LED lighting industry supply chain manufacturers are more complicated than traditional lamps and have a large number of homes. The cost of the most downstream lighting suppliers will be increased, and the lighting design and price are similar, so the product differences can be grasped. LED manufacturers with cost and cost will have a chance to win. He also emphasized that the advantages of the traditional brand lighting manufacturers and the diversified product lines are difficult for new or smaller LED lighting manufacturers to surpass, once the large-scale and strong style of lighting manufacturers hit the price. In the war, small factories will be difficult to survive.

In 2010, what kind of situation will happen in the home lighting market? This is the subject that many home lighting companies are researching and forecasting. In order to get a more accurate answer, we must analyze the demand trend of the real estate market in 2010, because the prosperity of the real estate market is directly related to the warmth of the home building materials market.