Future LED lighting electricity supplier development trend analysis

What are the trends of future LED lighting e-commerce development?

Status Quo: Network Impact on Traditional Information Asymmetry Profits

The rise of LED e-commerce is an inevitable trend of development. As we all know, e-commerce is less costly than traditional dealers in terms of stores, utilities, labor, storage, and logistics. The cost-effectiveness of this product is higher than that of traditional distributors. Therefore, the development of e-commerce will inevitably impact on the profits of traditional dealers. Traditional dealers earn money from customer and product information asymmetry, but the development of the network will make this phenomenon no longer exist. The arrival of e-commerce will certainly affect the profits of the traditional sales model, and will also have an impact on the original channel combination model in the lighting industry.

Li Zhijian, marketing manager of BYD network channel sales, also said that the current development of lighting electricity suppliers is basically in line with the 2/8 theory: Only 20% of the companies that make e-commerce are better off.

Pain point: unable to provide a series of service profit

Referring to the current e-commerce barriers in the lighting industry, Liu Kefeng, vice president of Shenzhen Haowei Photovoltaic Lighting Co., Ltd., said: E-commerce cannot provide a series of services according to the individual needs of consumers, because lighting consumers include the public For customers and professional customers, these two types of customers have different requirements for products. Mass customers often purchase large-scale products with high performance-price ratio. They can solve the demand through e-commerce channels. The demand for professional customers is higher, and they also include lighting design. , optical design, etc. Currently, e-commerce cannot fully meet their needs. If e-commerce can solve such customer needs in the future development, it will become a mainstream sales channel.

As far as companies doing e-commerce are concerned, are they all making money? Of course, this response was awkward. It is understood that the current e-commerce business environment has become more and more difficult, and the cost of promotion fees and operating expenses has been rising. Only a few companies can succeed. This has become a consensus within and outside the industry. The change in the market is certain, but the change is not just the failure of vertical B2C operations to fail, but the growth of Chinese e-commerce is not as fast as we thought. Ai Delang lighting partner Gu Yifei said.

Thinking: Does it continue to staking the traditional marketing or transformation of electricity supplier?

It is true that in the current e-commerce development environment, there are disputes between e-commerce and traditional distribution channels. Just like Gu Yifei said: The industry structure has changed, and lighting companies have been flooded with e-commerce. In a beautiful hinterland, the barbaric growth model of retail sales from hypermarkets is facing a new inflection point: To expand the scale or to transform e-commerce, this has become a problem for many companies.

For enterprises to do electricity suppliers, many companies said: not all companies are suitable for electricity providers, but Zhang Haitao, general manager of Zhongshan Erman Lighting Co., Ltd. is a positive attitude, he believes that corporate managers must clear the electronic The importance of business, to understand this is a trend, but also a modern enterprise must master marketing tools, and e-commerce will slowly replace the traditional business model, and as a business, only increase the investment in e-commerce, always pay attention The latest changes in e-commerce can truly be at the cutting edge of the market.

Point of View: Doing a good job of quality and standard management are basic conditions

For the company's transformation of e-commerce channels, Zhang Haitao, general manager of Zhongshan Erman Lighting Co., Ltd. thinks there are several points to pay attention to: First, the company selected the e-commerce platform yet? Second, it is necessary to combine the company's own factors and Changping characteristics to determine how to e-commerce road; Third, we must correctly understand the Internet marketing, especially to know that Internet marketing can not achieve the purpose of increasing orders overnight, but need to try Water, operations, exploration and other stages to achieve the marketing process.

Hao Wei, vice president of PV, said Liu Kefeng, LED companies must be based on their long-term development goals to do a good job responding to traditional sales models such as dealers, to comply with the development of the times to embrace e-commerce, the future of the product will be e-commerce development , LED enterprises should carry out strategic deployment according to their own development, current goals and long-term development goals, and choose suitable sales channels for their own development. For example, circulation companies can choose e-commerce channels with lower costs and profits, while engineering companies need Improve personalized service capabilities to meet customer needs, so as to ensure the rapid development of enterprises.

Doing a good job of product quality is the basic condition for the electric lighting of LED lighting companies. Li Zhijian said: E-commerce requires lighting companies to do inventory management. Establish a standardized, rapid response supply chain system. Special equipment is a lighting company. First, it is necessary to consolidate its own foundation, sort out clear business and processes, manage existing channels, and then engage in e-commerce. It is a good thing for rice to become involved. Otherwise, it simply wants to rely on e-commerce to achieve leapfrog development. Counterattacks are unrealistic.