LED street lights produced by Dongguan Qinshang Optoelectronics Co., Ltd., a private technology enterprise in Dongguan, entered the Beijing Hutong. As the only foreign company that has entered the LED street lamp market in Beijing, the person in charge of the company said that Beijing's LED market has over 10 billion business opportunities. Dongguan products can be used in Beijing for quality and price.
Invest more than 3 million yuan to promote LED street lights
Recently, Qinshang Optoelectronics Co., Ltd. completed the streetlight renovation project of the Pucai Hutong in Xicheng District, Beijing. The project is about 1.5 kilometers long and has a total of 129盏182W and 61盏98W LED street lights. Under the night, the newly installed LED street lights emit bright, soft and pure white light, and the 16-meter-wide avenue is particularly bright under the illumination of street lamps.
In addition to the project, the company also has two projects, including the Tsinghua University project. The total investment of the three projects of Qinshang Optoelectronics exceeds 3 million yuan, and the length of LED street lights is about 3 kilometers. The company's chairman Li Xuliang did not say much, but said that Beijing Hutong's streetlight renovation can use the products of Dongguan enterprises, and it is a success.
The practice of spending money first for promotion has brought opportunities to Qinshang Optoelectronics. This year, the Beijing Municipal Development and Reform Commission decided to promote the LED street light of 10 kilometers of Qinshang Optoelectronics, which brought business opportunities of 200 million yuan to Qinshang Optoelectronics.
Beijing LED street light business opportunities over 10 billion
Qinshang Optoelectronics opened an office in Beijing at the end of 2007. Li Xuliang said that the company's layout in Beijing, because Beijing is the capital, if Beijing can generally use LED street lights, the promotion of LED street lights in the country is very exemplary. On the other hand, Beijing's LED streetlight transformation market is huge, with over 10 billion yuan of business opportunities. At present, the National Development and Reform Commission and the Ministry of Science and Technology are focusing on promoting semiconductor lighting. LED lighting is popular among locals as a kind of semiconductor lighting.
However, having business opportunities does not mean that companies can go to the Beijing Nuggets casually. Li Xuliang said that people's attitude towards LED street lights is still quite conservative, and they are considered to be future products. The current technology is not mature. Among them, two factors that people are worried about are the stability and price of LED street lights.
One example is that in order to obtain these three projects, Qinshang Optoelectronics spent about a year to convince others. They are worried about the unstable quality of the products. As a result, Qinshang Optoelectronics became the only company to enter the Beijing market with the stability of its products.
Dongguan products can land in Beijing by quality
Since the Beijing market is huge, how can Dongguan enterprises share a piece of the Beijing market? Li Xuliang said his trade secrets: product quality and product prices.
Li Xuliang believes that the LED street lamps of Dongguan enterprises should enter the Beijing market. To accept the locals, the key depends on the stable quality of products, power saving and low product prices. If you let Beijing believe that your product quality is excellent, one of the practices of Qinshang Optoelectronics is to buy insurance for the quality of LED street lights. If the LED street light has quality problems within 5 years, there will be insurance compensation. This helps companies avoid risks.
For the price of LED street lamps, Li Xuliang believes that when LED street lamps are widely promoted, the price will automatically drop. By then, the history of LED street lamps will be twice as expensive as traditional lighting equipment.
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